The Commercial Growth Audit
A close look at how your brand is trading, and where to focus next.
Taking audits for November
EnquireWhat it is
Over two to four weeks, I work through your sales and customer data, your website and your marketing, then bring it together into one strategy. You'll come away knowing what's holding growth back and what to prioritise first, with a roadmap your team can work from.
- 01Where you are today
- 02What the data shows
- 03Where to focus
- 04What to do first
What it covers
Is growth coming from the right places, and is the year on track?
Revenue by market · Pacing against target · Forecast scenarios · First-time and returning customers · Order value · Best sellers · Stock and sell-through
Where are customers hesitating, or leaving, before they buy?
Homepage and navigation · Collection and product pages · Customer care · Shipping and returns · Cart and checkout · International customers · Site speed
Which channels are earning their budget, and which aren't yet?
Meta and Google · Tracking · Email campaigns · Automated flows · Post-purchase and win-back · Organic social · On-site content
Is the brand coming across clearly, and where could it grow next?
Positioning · Consistency across channels · Marketplaces · Category landscape · Competitors · New markets
Does the business have the plans and reporting to keep pace with its growth?
Targets and forecasting · Reporting · Marketing calendar · Inventory measures · Media budgets · Roles and ownership