SERVICES
Acting as a senior extension of your team, I provide the strategic oversight often missing in traditional agency models. Drawing on over a decade of in-house experience across eCommerce, marketing, and digital, each engagement is shaped around your team’s capacity and the realities of your business.
AREAS OF EXPERTISE
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Moving beyond top-line revenue to focus on the P&L. I help brands align their financial goals with digital execution to ensure growth is both profitable and sustainable.
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Strategic oversight & management of paid channels. I focus on a full-funnel approach, balancing efficient customer acquisition with the creative and on-site strategy needed to drive profitable growth.
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Turning one-time buyers into repeat customers. I build out the automation and loyalty strategies (Email, SMS, and beyond) that increase LTV and reduce your long-term reliance on paid ads.
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A practical blueprint for taking your brand global. I specialise in helping international brands navigate the complexities of the US market, from localised messaging to channel selection and logistics.
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Making the most of the traffic you already have. I indentify where customers are dropping off and optimise the on-site journey to improve conversion rates and average order value.
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Streamlining your tech stack and vendor relationships. I help you choose the right tools and manage the partners that keep your business running, ensuring everything is integrated and efficient.
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Acting as a strategic sounding board for leadership. Whether it’s navigating a pivot or upskilling your internal team, I provide the outside perspective and "sanity check" needed to lead with confidence.
MARLE
ENGAGEMENT OPTIONS
Audit & Strategy
A comprehensive “under the hood” audit of your entire operation, covering everything from team structure and processes to your tech stack & digital strategy. I identify exactly what’s driving growth and what’s holding it back, providing a data-backed roadmap for your team to execute.
Ongoing Partnership
Senior-level advisory for brands with an established team but a need for steady, strategic oversight. I act as an extension of your leadership, helping you pressure-test ideas and prioritise the moves that actually move the needle.
Training & Workshops
Practical sessions designed to upskill your team and build internal capability. From Shopify data literacy and in-house ads management to content best-practices and AI optimisation, I simplify complex channels to give your team the clarity and confidence to manage growth internally.
Focused Projects
Targeted engagements for specific needs, such as a CRM migration, a website re-build, or a global market entry plan. I provide the immediate structure and senior direction required to improve a critical area of your business without the need for a long-term commitment.
JASMIN SPARROW
LEE MATHEWS