Services

For rates and availability, please enquire.

Services are designed to meet brands at different stages of growth, from one-off projects to ongoing partnerships.

I. Audits

A comprehensive deep dive into your digital customer experience, designed to reveal the opportunities and inefficiencies that become harder to see from inside the business.

  • A detailed presentation with clear findings, channel-specific recommendations, implementation priorities, platform and partner guidance, and a considered direction for what to do next.

    Delivered over 2–4 weeks, the audit combines strategic analysis with industry context shaped by over a decade working across premium brands.

  • Brands with momentum that want an experienced external perspective before scaling further, investing in new channels, or restructuring how the team works.

II. Projects

Fixed-scope engagements focused on a defined challenge or an important stage of growth. Every project is tailored to the needs of the business and can be delivered independently or following an audit.

    • CRM & Retention Strategy

    • Customer Journey Mapping

    • Campaign & Launch Strategy

    • UX, CX & Conversion Strategy

    • Performance Marketing Strategy

    • Reporting & Measurement

    • Technology & Partner Selection

    • Team Mentoring & Capability Building

  • Brands looking for senior strategic support on a defined initiative, without the need for a full-time hire.

III. Advisory

An ongoing strategic partnership for founders and leadership teams that need senior guidance across marketing, eCommerce and commercial growth, without adding another full-time role.

  • Advisory provides a fractional layer of leadership without adding another full-time role. It is designed to help brands interpret performance, pressure-test ideas, prioritise decisions and bring greater direction to the moving parts across website, CRM, paid media, content, launches and trading.

    Intentionally limited to a small number of brands at a time, allowing for considered thinking, continuity and direct access throughout the engagement.

    • Monthly Strategy & Prioritisation

    • Performance Review & Interpretation

    • Campaign & Launch Guidance

    • Decision Support

    • Team, Agency & Partner Direction

    • Commercial Planning

  • Founder-led brands with internal teams, freelancers or agencies already managing execution, but where senior strategic oversight is still needed.

IV. Workshops

Collaborative sessions for your team, designed to build capability and create confidence across the tools and workflows your team uses every day. Sessions can be delivered remotely or in person, tailored to your team's existing level of experience.

    • AI Workflows

    • Customer Journey Mapping

    • Performance Marketing

    • Shopify Analytics

    • Data & Performance Interpretation

    • Klaviyo & CRM Strategy

    • Campaign Planning

    • eCommerce Trading

  • Brands with capable internal teams who would benefit from more senior digital and eCommerce guidance.

    Workshops are designed to build confidence and give teams practical knowledge they can apply in their day-to-day roles.

Areas of Expertise

eCommerce Strategy - Commercial Growth - Fractional Leadership & Advisory - CRM & Retention - Performance Marketing - Customer Journeys - Segmentation & Personalisation - First-Party Data - Campaign Planning - Launch Strategy - Creative Strategy - Omnichannel Strategy - Technology & Partner Selection - Team Development - Founder Advisory - Reporting & Measurement

Frequently Asked Questions

  • Yes. Based in Sydney, Rae works with clients across Australia, New Zealand, the United States and Europe.

  • Yes. While the majority of clients are in fashion, jewellery, interiors and lifestyle, the principles of customer experience, eCommerce and commercial growth apply across most founder-led, independent businesses.

  • Yes. In many cases, advisory becomes most valuable during periods of transition. It provides experienced strategic oversight while the business recruits, helping shape the role, support the existing team and maintain momentum until the right person is in place. Once they join, the engagement can naturally evolve into onboarding support or conclude altogether.

  • Almost always. Engagements are designed to complement internal marketing teams, agencies and freelancers rather than replace them.

  • Audits are designed to provide strategic direction. Some clients choose to implement internally, while others continue through a project or ongoing advisory engagement.

  • Sometimes. Advisory often provides the strategic oversight of a senior marketing or digital leader without the commitment of a full-time hire.

  • Most agencies are built for scale. Rae’s work is intentionally more focused, allowing for a closer understanding of the brand, team, customer and commercial context. Engagements are limited, so the guidance remains personal and specific to the business, rather than a standardised recommendation applied across accounts.