ABOUT

Drawing on over a decade of experience across digital agencies and brand-side teams like Lee Mathews and Bec + Bridge, I specialise in the structural nuances of scaling. I understand the point in a brand’s evolution where growth can become fragmented, where priorities shift and the gap between creative vision & commercial performance begins to unintentionally widen.

Working side-by-side with founders as a senior partner, I bring these moving parts back into alignment. I build the systems and support a brand needs to scale with intention, ensuring you grow without losing the authenticity and aesthetic that started it all.

PORTFOLIO:

Lucy Folk, Marle, Jasmin Sparrow, Nodi, FAITHFULL, Charlton, Lee Mathews, BEC + BRIDGE, Homewerk Small Homes, With Harper Lu, Cillie, The Everywoman Magazine, Dermalogica, State of Escape, RIISE, Nonna’s Grocer