SERVICES
I partner with founder-led brands and their teams through three tailored services, with most partnerships beginning with The Audit.
For current rates and availability, please enquire here.
I. The Audit
A comprehensive review of every customer touchpoint, considered from your customers’ perspectives and informed by your data. The Audit identifies opportunities and inefficiencies that can be difficult to recognise from within the business, delivering a clear and actionable roadmap for your team to follow.
II. Projects
Fixed-scope engagements focused on a specific business need or challenge. From website redevelopment, loyalty and CRM strategy, each engagement is tailored in scope and deliverables. Projects can be undertaken independently or as a next step following The Audit.
III. Ongoing Advisory
Ongoing senior support for founders and their teams, providing an independent perspective across eCommerce, marketing and commercial performance. I help your team set clear targets, establish more effective processes, review results and make informed decisions about where to focus next. Available exclusively following The Audit, with one-to-one Founder Advisory offered by invitation.
Frequently Asked Questions
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Yes. Based in Sydney, Rae works with clients across Australia, New Zealand, the United States and Europe.
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Yes. While the majority of clients are in fashion, jewellery, interiors and lifestyle, the principles of customer experience, eCommerce and commercial growth apply across most founder-led, independent businesses.
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Yes. In many cases, advisory becomes most valuable during periods of transition. It provides experienced strategic oversight while the business recruits, helping shape the role, support the existing team and maintain momentum until the right person is in place. Once they join, the engagement can naturally evolve into onboarding support or conclude altogether.
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Almost always. Engagements are designed to complement internal marketing teams, agencies and freelancers rather than replace them.
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Audits are designed to provide strategic direction. Some clients choose to implement internally, while others continue through a project or ongoing advisory engagement.
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Sometimes. Advisory often provides the strategic oversight of a senior marketing or digital leader without the commitment of a full-time hire.
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Most agencies are built for scale. Rae’s work is intentionally more focused, allowing for a closer understanding of the brand, team, customer and commercial context. Engagements are limited, so the guidance remains personal and specific to the business, rather than a standardised recommendation applied across accounts.